Saunarituaali

Create unique sauna experiences with us

We offer high-quality sauna, spa, and wellness products that turn an ordinary sauna visit into a complete experience.

Saunarituaali logo

Welcome to the world of Saunarituaali!

What is Saunarituaali?

Saunarituaali is a unique brand offering a wide range of quality sauna, spa, and wellness products. Our mission is to transform a simple sauna visit into a holistic experience.

Who do we serve?

We serve B2B clients such as saunas, spas, and wellness centers, offering competitive products in larger wholesale quantities.

What and Why?

We supply products that enable our clients to create relaxing environments for their own sauna-loving customers, helping them pause and find peace in today’s hectic world.

When a guest enters a Saunarituaali experience, time slows down. The warm steam, soothing fragrances, and gentle atmosphere create a perfect setting for unwinding. Add in high-quality sauna products, calming scents, and skin treatments, and harmony of body and mind is guaranteed.

Give your customers a chance to pause, dive into delightful aromas, and breathe peace back into themselves — one breath at a time.

Skin care products

Sauna – more than part of everyday Finnish life

For Finns, the sauna is a natural space to cleanse and calm both body and mind. In 2020, Finnish sauna culture was added to UNESCO’s list of Intangible Cultural Heritage.

Are you already using sauna experiences in your business?

Nearly every Finn has a sauna at home, but how many entrepreneurs use it to create unforgettable experiences?

  • Has your business fully embraced the potential of the sauna?
  • Do you consider international guests in your offerings?
  • How many truly experience a sauna visit that lives up to the heritage recognized by UNESCO when they visit Finland?

Now is the perfect time to turn this cultural heritage into a visible part of Finnish tourism and make sauna visits a true experience.

A human being is a whole of body, mind and soul, and sauna experiences can nurture all of these, whether through small details or larger rituals that create lasting memories.

Two people in a sauna with a large window with a view of the landscape

Would you like to offer sauna experiences to your clients but don’t know where to start?

With Saunarituaali you get:

  • A curated product line from our broad selection
  • User-friendly and easy-to-clean wellness products
  • Simple instructions so guests can use products independently
  • Ideas and training to design sauna experiences tailored to your space and needs

Diverse product selection

Our final product line will evolve based on customer interest. We aim to offer both affordable options and premium products made with high-quality raw materials.  

Products with or without fragrance

Our range of sauna salts, sugars, honeys and chocolate treatments is available with or without added scents. Other products come with a wide variety of fragrance options, making it easy to create a product family that matches your brand.

We offer more than 450 fragrance options, including perfumes, natural aromas and essential oils. These can be used across different treatments, for sauna stoves, steam rooms, jacuzzis, baths and room fragrances.


Creams and scrubs for the skin

In addition to salt and sugar scrubs, we also provide chocolate, coffee, spruce shoot and pine exfoliants. Our body care products include options with chocolate, yogurt and natural solid oils such as cocoa butter. For those looking for something new, we also offer a marmalade treatment.

For professional use, we provide full-body treatment packs including Dead Sea salts, clay and algae products.


Customized products

Products can also be tailored to your needs, so feel free to ask if a new idea comes to mind.

Sauna care products by Saunarituaali
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